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Category: Communication

PANEM ET CIRCENSES: Dialogical Imbrications In Advertising and Journalistic Speeches Of the 2014 World Cup

We aim to analyze, from the concepts of Bakhtin and the Círculo, dialogism, chronotopia, the value of verbal, visual and sound…

The feelings of a society reflected in cinematic movements

From German expressionism, after the end of the first war, which was based on the view of reality as a collective nightmare, to the new…

Transcriptions from a conversation with Ernesto Oroza

Interview with cuban artist and designer Ernesto Oroza. It is a conversation that took place in more than a moment and that, therefore…

Cultural and biopolitical interactions in pandemic times: Strategies of action and interests of Youtube users in the period from March to June 2020

This article, carried out as part of the fulfillment of disciplines of the Doctoral Program in Communication and Semiotics…

Far beyond the hook: Science and football in the sports coverage of Pará

Reports relating science and football are not frequent in the sports coverage of Pará. Understanding the causes of this problem is the main..

Sensory marketing: A Strategic Tool to Gain and Retain Customers

Figura 1: Fatores de influência no processo de decisão de compra. Fonte: KOTLER APUD MEDEIROS e CRUZ (2006, p.169).

With globalization, technological innovations, a booming economy and a highly competitive market, the products and services available in the market

Cognitive processes through the advertising message

The media are large vehicles diffusers of information to people through technology, such as the audiovisual

The 21st century: a return to the Caves-social networks to the myth of the cave today

Figura 1: Formato de rede segundo Leonhard Euler. Fonte: http://www.inf.ufsc.br/grafos/definicoes/definicao.html

This work has as object of study the "Myth of the cave" of Plato applied to social networks. In the 21st century generation y is being influenced

The apples and the Intertextuality in the speech in the life of Steve Jobs: A sense of the communication

Figura 8. Branca de Neve

Show the meaning of communication of Steve Jobs in his life and in the world, uses Intertextuality, discourse analysis, signs, significant and meaning to the text.

The Ignorant Master: technologies and networked Communication Interfaces in the ways of Intellectual Emancipation

The educational processes until then were in an environment based on traditional methods, these were permeated by the humanist ideology, and also the scholastic positivist.

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